EU rules warning on e-commerce growth

Author (Person)
Series Title
Series Details 20.4.10
Publication Date 20/04/2010
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The European Commission adopted a Regulation on the 20 April 2010 block exempting agreements between manufacturers and distributors for the sale of products and services.

The Regulation and accompanying Guidelines take into account the development, in the last 10 years, of the Internet as a force for online sales and for cross-border commerce, something that the Commission wants to promote as it increases consumer choice and price competition.

The basic principle remains that companies are free to decide how their products are distributed, provided their agreements do not contain price-fixing or other hardcore restrictions, and both manufacturer and distributor do not have more than a 30% market share. Approved distributors are free to sell on the Internet without limitation on quantities, customers' location and restrictions on prices.

The FT article reports that European consumer groups were warning that the new EU rules allowing manufacturers to choose how their goods are distributed and sold could jeopardise the growth of e-commerce and online-retailing.

Related Links
ESO: Background information: Consumer groups fear EU curbs on net sales http://www.europeansources.info/record/consumer-groups-fear-eu-curbs-on-net-sales/
BEUC: Press Release: PR/2010/004 (19.4.10): Online selective distribution: E-commerce and consumer choice at risk http://www.beuc.org/BEUCNoFrame/Docs/10/BBNKJOPBKKJCDFNNDAGHMNEOPDWD9DBYB39DW3571KM/BEUC/docs/DLS/2010-00207-01-E.pdf
European Commission: Press Release: IP/10/445: Antitrust: Commission adopts revised competition rules for distribution of goods and services http://europa.eu/rapid/pressReleasesAction.do?reference=IP/10/445&format=HTML&aged=0&language=EN&guiLanguage=en

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