What’s working with supporters of the leave and remain camps?

What can Twitter tell us about the nature of the UK’s referendum campaign? Drawing on an analysis of the first three months of campaigning, Simon Usherwood illustrates how each of the main groups have sought to convey their messages to voters. He notes that while Vote Leave followers are more likely to retweet material than their Stronger In counterparts, the online environment is a complex one, with followers often responding to content in ways that are difficult to predict.

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