A ‘what not to do’ guide to science communication events

Poor science literacy and an identified divide between science and society are blamed for many public misconceptions of science. This is the target of a significant campaign – at the EU and national levels – to redress the situation. ‘Science communication' is reaching buzzword status and strings of events organised to improve it are ample proof of its rise in political stature. But, as a new report points out, not all events hit the mark. The EU-funded study behind the publication reads as a ‘how to' for future event planners in science communication.