| Author (Person) | D'Albronn, Gaidic, Lefebvre, Hélène |
|---|---|
| Series Title | Commercial Communications |
| Series Details | No.21, November 1999, p22-24 |
| Publication Date | November 1999 |
| EC | C1-AA-99-021-EN-C |
| Content Type | Journal | Series | Blog, Overview |
|
The authors argue that the Euro could have serious effects on the delicately balanced competitive pricing structures, product ranges and packaging formats of many consumer packaged goods. |
|
| Subject Categories | Business and Industry, Economic and Financial Affairs |
| Countries / Regions | Europe |
