MLIS – Europa multilinguis: Language and business

Summary:

This publication underlines the need for companies to develop a language strategy, and describes briefly some of the language services available to businesses. It puts forward a concept for a European Languages in Business campaign aimed at helping to overcome the language barrier.

Table of Contents:

• Introduction
  • Overcoming the language barrier
• Language diversity in Europe - chances and challenges
  • International trade versus language diversity - a tradition of interdependence
  • A global market: a global language?
  • The European Union: One market - many languages
  • The European Common Market
  • The Global Village
  • Electronic commerce - the future
  • Language diversity in Europe - an impressive landscape
  • The need for multilingualism among people
  • Multilingualism in the Information Society: a democratic need
• Language needs and business opportunities - an inseparable correlation
  • Language as a new opportunity of, and for, European business
  • Language strategy as a core element of global business strategy
  • The need to address cultural considerations
  • Language service industries - a new business opportunity
  • Language services and assistance for businesses
  • Language audits and consultancy
  • Language training - a useful starting point
  • Multilingual information and documentation services
• Language support infrastructure
  • Support in business campaigns: national level
  • European Union support for businesses
  • A "European Languages in Business" Campaign
  • In conclusion: "Think global, act local"