Google cleared to buy online advertiser

The European Commission cleared under the EU Merger Regulation, March 2008, the proposed acquisition of the online advertising technology company DoubleClick by Google, both of the US. The Commission’s in-depth investigation, opened in November 2007, concluded that the transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets. The Commission has therefore concluded that the transaction would not significantly impede effective competition within the European Economic Area (EEA) or a significant part of it.

ESO: Background information http://www.europeansources.info/record/brussels-to-investigate-google-ad-deal/

European Commission: Press Release: IP/08/428: Mergers: Commission clears proposed acquisition of DoubleClick by Google http://europa.eu/rapid/pressReleasesAction.do?reference=IP/08/426&format=HTML&aged=0&language=EN&guiLanguage=en

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