Aldi derails Europe’s organic logo

Series Title
Series Details 23.4.08, p17
Publication Date 23/04/2008
Content Type

The launch of the European Commission's organic logo, scheduled for 2009, has been delayed following complaints it was too similar to a symbol used by German supermarket Aldi.

Source Link Link to Main Source http://www.brandrepublic.com
Related Links
Website: Soil Association http://www.soilassociation.org/
Food and Drink Europe.com: Article, 10.4.08: EU delays launch of organic logo http://www.foodanddrinkeurope.com/news/ng.asp?n=84560-aldi-organic-uk-organic-farmers-growers
Website: International Federation of Organic Agriculture Movements (IFOAM) http://www.ifoam.org/index.html
European Commission: DG Agriculture and Rural Development: Organic farming http://ec.europa.eu/agriculture/organic/
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