Press Release: Organic Farming: European Commission launches new promotional campaign for organic food and farming

The European Commission launched the European Union's new Organic Farming Campaign on 25 July, 2008, at the Foire de Libramont agricultural fair in Belgium. Under the campaign slogan: 'Organic farming. Good for nature, good for you', the promotional campaign aims to inform consumers about the meaning and benefits of organic farming and food production. The campaign will focus on increasing consumer awareness and recognition of organic products, and especially on young people and children to carry the organic idea into the future.