Press Release: Great potential of cross-border shopping going unfulfilled, says EU report

EU Consumer Commissioner Meglena Kuneva announced the results of two new EU wide surveys on retailers' and consumers' attitudes towards cross-border shopping. The figures show that even though e-commerce is taking off at national level, cross-border e-commerce is failing to keep pace. The share of EU consumers that have shopped across border has remained stable since 2006 (at around a quarter of the population). Even though consumers are increasingly confident about shopping cross-border, fewer retailers seem to be offering them this opportunity. Currently, 75% of retailers sell only to consumers domestically, but the reports show that if rules were harmonised almost half of these (34% more) would be interested in selling cross-border.