Press Release: European programmes and films represent three quarters of peak viewing time

Films and television programmes made in Europe continue to attract European viewers. According to an independent study carried out on behalf of the European Commission and published on 28 May, European works represent almost three quarters of European channels' peak viewing time. The presence of European works in the new media – such as video on demand – is encouraging, but its compliance with the new European audiovisual rules needs to be monitored closely. Those rules, which are intended to ensure that European works are broadcast, were supplemented in 2007 by specific new‑media measures which all the Member States must apply by December 2009.