Memo: HELP Campaign: Questions and Answers

Help 2.0 (May 2010) is an integrated media campaign including television, the internet and new media such as mini-sites accessible through mobile phones.

Help 2.0 targets primarily young people. The general motto is providing help and support 'for a life without tobacco' by delivering comprehensive information on health and social problems related to tobacco consumption.

ESO: Background Information: World No Tobacco Day 2010: the Commission reaffirms its commitment to fight against smoking http://www.europeansources.info/record/press-release-world-no-tobacco-day-2010-the-commission-reaffirms-its-commitment-to-fight-against-smoking/

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