Press Release: European Tourism Day promotes cultural routes in the EU

The European Commission, the European Parliament, Member States and the Council of Europe are ready to cooperate further on the promotion of the "Cultural Routes". This is the message the main European key players in the tourism sector have made clear in Brussels, where the Commission is celebrating the European Tourism Day on the occasion of the World Tourism Day. Since the entry into force of the Lisbon Treaty on 1 December 2009, the European Union has the new role to promote the competitiveness of its tourism sector, its sustainable and quality-based development and the visibility of Europe as an outstanding tourist destination.

European Commission: Memo/10/446: The Role of European Heritage and cultural itineraries in the renewed European tourism policy http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/10/446&format=HTML&aged=0&language=EN&guiLanguage=en

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