Marketing on local markets

This report reviews the initiatives undertaken throughout the European Union (EU) for the establishment or development of local food systems, characterised either by a closer relationship between producers and consumers, or by
proximity. Emphasis has been placed on those initiatives implemented at the local and regional level and on the role played by local and regional authorities (LRAs). The aim of the review is to identify the main categories of intervention by LRAs and the tools for implementation, as well as to draw conclusions about how these interventions may be further supported with a view to a more effective development of marketing initiatives on local markets.