First Report from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions on the application of Directive 2010/13/EU ‘Audiovisual Media Service Directive’

Article 33 of the Audiovisual Media Services Directive (‘AVMSD’) invites the Commission to submit regularly a report on the application of the Directive to the European Parliament, the Council and the European Economic and Social Committee. This is the first application report on the AVMSD and covers the period 2009-2010.

The first part of the report looks retrospectively at the implementation of the Directive, including questions about the effectiveness of qualitative advertising rules in a sector where the offer and individuals' response to advertising are changing. Where the assessment identifies room for improvement, this does not weaken the intervention logic of the AVMSD but calls for more effective means. The report thus serves as a building block to strengthen the evidence base towards that end.

The second part addresses in a prospective way the influence of important technological changes on the regulatory framework as traditional broadcasting and internet rapidly converge.

EUR-Lex: COM(2012)203: Follow the progress of this document through the decision-making procedure http://eur-lex.europa.eu/legal-content/EN/HIS/?uri=COM:2012:203:FIN

European Commission: SWD(2012)125: Audiovisual Media Services Directive http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=SWD:2012:0125:FIN:EN:PDF

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