Press Release: Eurobarometer: What Europeans think of food security, food quality and the relation between agriculture and the countryside

More than 90% of EU citizens find quality and price an important factor when buying food, and more important than origin (71%) and brand (47%) – indeed they were deemed "very important" by 65% (quality) and 54% (price), according to a new Eurobarometer survey on food security, food quality and the countryside.