Press Release: Towards a new European agricultural and agri-food product promotion policy

On 21 November 2013 the European Commission presented a draft reform of the information and promotion policy for European agricultural and food products. This new promotion policy is intended to act as key for opening up new markets. With the slogan 'Enjoy, it´s from Europe', the policy aims to help the sector's professionals break into international markets and make consumers more aware of the efforts made by European farmers to provide quality products, based on a genuine strategy established at European level.

ESO: Background information: €35 million EU support for the promotion of agricultural products in the European Union and in third countries http://www.europeansources.info/record/press-release-e-35-million-eu-support-for-the-promotion-of-agricultural-products-in-the-european-union-and-in-third-countries/

European Commission: RAPID: Memo, MEMO/13/1032: Questions & Answers: Reform of the policy on information and promotion measures for agricultural products on the internal market and in third countries: the Commission adopts a legislative proposal for a new regulation http://europa.eu/rapid/press-release_MEMO-13-1032_en.pdf

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