How Leave outgunned Remain: the battle of the ‘five Ms’

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Series Details June 2016
Publication Date 25/06/2016
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Remain suffered from unconvincing messengers, too narrow a message, difficulties over migration, a savage media and a ruthless Leave campaign machine.
Source Link Link to Main Source http://www.cer.org.uk
Related Links
ESO: In Focus: Brexit - The United Kingdom and the European Union http://www.europeansources.info/record/brexit-the-united-kingdom-and-the-european-union/
ESO Background Information: Why Britain voted to leave (if it does ...) http://www.europeansources.info/record/why-britain-voted-to-leave-if-it-does/
Blog: UK in a Changing Europe, 07.07.16: Why facts mattered in the campaign http://ukandeu.ac.uk/why-facts-mattered-in-the-campaign/
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