| Author (Person) | Curtice, John |
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| Publisher | Economic and Social Research Council |
| Series Title | The UK in a Changing Europe |
| Series Details | 30.03.16 |
| Publication Date | 30/03/2016 |
| Content Type | Journal | Series | Blog |
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It is difficult to conceive of a tougher test for political pollsters, after a year (2015) they would rather forget, than the referendum on the UK’s membership of the European Union in June 2016: a binary decision that cuts across traditional party lines with no recent equivalent vote to turn to for reference. To make matters worse, there is currently a huge gulf between what polls conducted online and most of those administered over the phone are saying. At this rate, the political polling industry risks emerging from one post-mortem only to be plunged into the need for another. |
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| Source Link | Link to Main Source http://ukandeu.ac.uk/are-phone-polls-more-accurate-than-internet-polls-in-the-eu-referendum/ |
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| Countries / Regions | United Kingdom |