Alcoholic Beverage Choice – What Matters?

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Series Details Volume 27, Number 1-2, Pages 108-120
Publication Date 2019
ISBN 978-9985-844-91-5
ISSN 2228-1878
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The focus of this paper is to identify certain socio-economic factors, which have an impact on alcohol preferences in Estonia. This is important in designing effective alcohol and fiscal policies. The analyses are based on a questionnaire (IARD, Washington DC) administered in the Baltic countries in 2016.

The paper brings out relationship between preferences of alcoholic beverages (e.g. beer, wine and strong alcohol) and socio-economic characteristic of those consumers groups. A multinomial logistic regression model allows us to predict the likelihood of a person being allocated to a certain group of consumers of alcoholic beverages.

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