Comparative study of the impact of regulatory measures on television advertising markets. Final report – summary

This study analyses the impact of regulatory measure on television markets in the member states of the European Union, countries of the EEE, candidate countries and certain other countries outside Europe.

This study concerns exclusively chapter IV of TVWF Directive, dealing with regulatory measures relative to advertising, teleshopping and other forms of advertising mentioned in articles 10 to 20 of the TVWF Directive, the economic impact of which has been systematically analysed in 18 countries.

• Primary Source

European Commission: DG Information Society and Media: Audiovisual Policy: Studies: Comparative study of the impact of regulatory measures on television advertising markets. Final report (in French) http://ec.europa.eu/comm/avpolicy/stat/2003/tvpub/44-03-finalreport-fr.pdf

---