| Publisher | Euromonitor International |
|---|---|
| Publication Date | 2005 |
| ISBN | 184264-3703 |
| Content Type | Textbook | Monograph |
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With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (1999-2004), this is a useful source for anyone doing strategic marketing planning in Europe. Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this book is the business tool you need to give you instant access to comparable and reliable business intelligence. This book was formerly known as Consumer Europe. Key features Key features Comparable data and universal product definitions to easily identify trends and developments in consumer markets across Europe Key socio-economic data helps to put consumer trends into context Key information sources and organisations for further research and analysis into a particular market sector Quick comparisons charts allowing you to view volume and value data on a per capita basis Comprehensively indexed for ease-of-use |
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| Subject Categories | Culture, Education and Research |
| Countries / Regions | Europe |
