Delimiting the harmonisation scope of the Unfair Commercial Practices Directive: towards a specific competitive intent requirement? Comment on Anzeige

Publishers Abstract:
Comments on the European Court of Justice preliminary ruling in RLvS Verlagsgesellschaft mbH v Stuttgarter Wochenblatt GmbH (C-391/12) on the extent to which restrictions on the publication of sponsored editorial content, requiring that such content be identified by the term Anzeige, meaning advertisement, fell within the harmonising scope of Directive 2005/29 (Unfair Commercial Practices Directive). Considers whether the decision introduces a specific competitive intent requirement for practices restricted by national measures to fall within the scope of the Directive.