Directive (EU) 2018/1808 amending Directive 2010/13/EU concerning the provision of audiovisual media services in view of changing market realities

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Publication Date 28/11/2018
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On 25 May 2016 the European Commission presented a proposal to update Directive 2010/13/EU (the Audiovisual Media Services Directive), reflecting its new approach towards online platforms such as online marketplaces, search engines, payment systems, social media, video and content-sharing sites.

The European Parliament's plenary session and the Council of the European Union both adopted their positions on this draft law in May 2017. A preliminary political agreement on the main elements of the revised rules was reached in April 2018, and the new Directive was adopted on 14 November.

Further information:

The Digital Single Market (DSM) strategy calls for a modernisation of the Audiovisual Media Services Directive (AVMSD) to reflect market, consumption and technological changes. It requires the Commission to focus on the scope of application of the AVMSD and on the nature of the rules applicable to all market players (in particular those for the promotion of European works), the protection of minors and advertising rules.

Pursuant to this commitment and in line with 'Better Regulation' requirements (REFIT), the Commission carried out an ex post evaluation. It assessed the effectiveness, efficiency, relevance, coherence and EU added-value of the AVMSD, and pinpointed areas where there was potential for simplification, without undermining the objectives of the AVMSD.

This review was presented alongside a package of proposals regarding the e-commerce sector in the European Union, in the framework of the DSM strategy.


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Commentary and Analysis
EU Law Analysis, May 2016: The proposed new Audiovisual Media Services Directive: Key Features
EPRS: Briefing, September 2016: Audiovisual Media Services [Initial Appraisal of a European Commission Impact Assessment]
EU Law Analysis, May 2018: Revision of Audiovisual Media Services Directive: Video-sharing Platforms
EPRS: Briefing, June 2018: The Audiovisual Media Services Directive
EPRS: Plenary at a Glance, October 2018: The Audiovisual Media Services Directive

BBC News, 25/05/2016: Netflix and Amazon face quota on EU-made content
New York Times, 25/05/2016: Europe seeks greater control over digital services
Politico, 25/05/2016: Brussels takes slow road to tech future
Wall Street Journal, 25/05/2016: EU proposed rules could force Netflix to fund European films
EurActiv, 26/05/2016: European Netflix programming quota does not go far enough for France
EurActiv, 01/06/2016: Health NGOs: Commission ‘listened’ to industry on alcohol advertising
EurActiv, 10/06/2016: Lobbyists swamp MEPs over ‘Netflix bill’
EurActiv, 26/04/2017: MEPs raise Netflix quota to 30% and sharpen rules on violent online posts
Politico, 18/05/2017: Parliamentary committee’s tech power grab

EUR-Lex: COM(2016)287: Proposal to amend Directive 2010/13/EU concerning the provision of audiovisual media services in view of changing market realities
EUR-Lex: SWD(2016)168: Impact assessment accompanying COM(2016)287
EUR-Lex: SWD(2016)169: Executive summary of the impact assessment accompanying COM(2016)287
EUR-Lex: SWD(2016)170: Ex-post REFIT evaluation of the Audiovisual Media Services Directive
EUR-Lex: SWD(2016)171: Executive summary of the ex-post REFIT evaluation of the Audiovisual Media Services Directive
European Parliament: Legislative Observatory: Audiovisual media services: changing market realities
European Parliament: Legislative Train: Review of the audiovisual media framework
European Commission: Fact Sheet, 25/05/2016: Commission updates EU audiovisual rules and presents targeted approach to online platforms [Q&A]
European Broadcasting Union: Press Release, 25/04/2017: EBU welcomes European Parliament’s vote on review of audiovisual media rules
European Parliament: Press Release, 18/05/2017: Audiovisual media: clear rules to protect children
European Commission: Press Release, 26/04/2018: Audiovisual media services: breakthrough in EU negotiations for modern and fairer rules
European Parliament: Press Release, 26/04/2018: Audiovisual media: Agreement reached on new media services directive
European Commission: Fact Sheet, 07/06/2018: Digital Single Market: updated audiovisual rules [Q&A]
Council of the European Union: Press Release, 13/06/2018: Agreement on a directive to protect minors, boost competitiveness and promote European content

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