EU parliament unveils €16mn ‘go and vote’ campaign

The official run-up to the 2014 European elections started on 10 September 2013, when the European Parliament launched its awareness and information campaign. This campaign would continue beyond the elections themselves, until the newly-elected Parliament in turn elected the next European Commission President.

EUObserver reported that the campaign was launched amid rising unease about ever decreasing voter turnout.

• Primary Source

European Parliament: Press Release, 10.09.13: European Parliament launches information campaign towards 2014 elections http://www.europarl.europa.eu/news/en/news-room/content/20130906IPR18827/html/European-Parliament-launches-information-campaign-towards-2014-elections

EurActiv, 10.09.13: Parliament prepares for tough election year, unveils campaign http://www.euractiv.com/eu-elections-2014/parliament-prepares-different-el-news-530357

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