EU seeks to woo tourists by displaying the bloc’s charms

The European Commission has adopted a Communication, 'Europe, top tourist destination in the world – a new political framework for European Tourism'.

The Communication proposes a new consolidated framework for action and a series of initiatives at European level to be implemented in close cooperation with representatives of the public and private tourism sector. The consolidated framework should bring an added value to actions of the Member States in this field.

The specific objectives of the set of actions are to:
+ boost the competitiveness of the European Tourist sector
+ consolidate the European tourism image as an ensemble
+ promote the continuous sustainable development of tourism.

European Commission: DG Enterprise and Industry: Sectors: Tourism http://ec.europa.eu/enterprise/sectors/tourism/index_en.htm

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