European business: Policy challenges for the new commercial environment

Book abstract:

This lively and accessible textbook examines the increasing impact of the European Union on the European business environment, addressing the core challenges facing enterprises in the formative years of the new millennium. By focusing on the links between the process of globalisation and regional economic regeneration, the authors offer a unique insight into European policy.

In addition to dealing with conventional EU policy areas such as European Monetary Union (EMU) and competition policy, the book also covers important topics and issues which are often excluded from other texts on EU policy and business. Key features include: a detailed synopsis of the evolution of the EU and its institutions, and the development of the European business environment; an in-depth examination of the impact of European policy on business strategy in crucial areas such as the environment, energy, transport, small and medium-sized enterprises and the information society; a reappraisal of enterprise and policy maker responses to the challenges imposed by globalisation to secure European competitiveness in the twenty-first century; and well structured chapters providing a balance of contemporary issues combined with boxed features, mini-cases and illustrative figures and diagrams.

European Business is essential reading for students of international business, European business strategy and policy, and European economics.

Debra Johnson is Principal Lecturer at Hull Business School, University of Lincolnshire and Humberside. Colin Turner is Principal Lecturer in European Business Strategy at Huddersfield University Business School. They have both published widely in the field of European integration.

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