European Union revamps its competition policy for the 21st century, February 2004

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Publication Date 23/02/2004
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To coincide with the Union's enlargement on 1 May, new competition rules will come into force, effecting merger control and antitrust procedures.

The new law on mergers will, said the Commission's Competition Commissioner, Mario Monti, 'equip the European Union with a modern, more flexible and efficient legislation to cater for the interests of 450 million consumers'. According to the Commission, it has 'shifted from a more legalistic approach to one based on sound economic principles in line with current economic thinking.'

At the same time, the Union's antitrust system will become less centralised. Agreements which meet the relevant criteria will not have to be notified, and national competition authorities and courts will be able to fully apply competition rules.

The new competition policy will also be accompanied by internal reforms within the Commission's Directorate-General for Competition.

Background

In its section on Competition policy, the Penguin Companion to European Union, states: 'Competition policy (which also covers state aids and merger controls) is one of the areas in which the Commission is most powerful, and the decisions that the Commission is required to take are sometimes very sensitive politically. In recent years four very active Commissioners, Peter Sutherland, Sir Leon Brittan, Karel Van Miert and Mario Monti, have been instrumental in making competition policy much more effective. It was obvious that if the Single Market programme was to bring benefits to consumers, the removal of trade barriers would have to be accompanied by a vigorous competition policy.'

In addition to the needs of the Single Market, the Union's enlargement to 25 members - which will bring an estimated increase of some 40% in the Commission's competition workload - has provided a further incentive to reform competition policy.

The new approach rests on two main pieces of legislation, accompanied by a restructuring of the Commission's Competition DG.

The new Merger Regulation (Council Regulation 139/2004) was formally adopted on 20 January 2004 and will enter into force on 1 May. It replaces Regulation 4064/89, which has been in force since December 1990 and which created the 'one-stop shop' approach, under which the European Commission must clear mergers between companies with a combined global turnover of €5 billion or more, and which individually have a turnover within the European Economic Area of more than €250 million.

Under the new Regulation - described by the Financial Times as 'one of the most extensive shake-ups of anti-trust policy for decades' (see: EU check merger rules in antitrust shake-up) - companies which have to notify in three or more Member States will be able to seek from the Commission a single ('one-stop-shop') clearance for mergers and acquisitions, applicable throughout the Union, rather than tackle each Member State individually.

The new Regulation modifies the review timetable, allowing more time in order 'to avoid even the perception that a merger may have to be blocked because there was no time left to discuss remedies to the competition problems.'

The 'substantive test' has been amended to ensure that all mergers which 'significantly impede effective competition' are stopped. In addition to the various aspects of dominance, the substantive test under the new Regulation will also include 'anticompetitive effects in oligopolistic markets where the merged company would not be strictly dominant in the usual sense of the word (i.e. much bigger than the rest).'

The European Parliament's Rapporteur on the proposed Regulation, Benedetto Della Vedova, expressed concerns that the Regulation gives 'the impression that mergers and acquisitions are a bad thing, and inevitably harm the markets' and that the new system 'will give officials the power to raid companies in much the same way as they investigate cartels' (see European Voice: New rules 'criminalize' lawful mergers).

The other key legislative development is the adoption of Regulation 1/2003, which concerns the implementation of the rules on competition laid down in Articles 81 and 82 (previously Articles 85 and 86) of the Treaty and which is sometimes referred to as the 'modernisation package'. Articles 81 and 82 are concerned, respectively, with the general rules applicable to restrictive practices and abuses of a dominant position. In 1962, the Council adopted Regulation 17 which implemented the two Articles. Although there have been changes since then, Commissioner Mario Monti, speaking in Tokyo on 20 November 2003, reminded his audience that the Union's antitrust legislation has 'remained largely unchanged since 1962', when Regulation 17 was introduced (see: Mario Monti: The New Shape of European Competition Policy). Regulation 17 is one of a number of Regulations which the new legislation - which entered into force on 24 January 2003 - will either amend or replace when it takes effect on 1 May.

The new system seeks to move away from the highly centralised authorisation system which has for so long applied to restrictive agreements. Under previous legislation, companies were responsible for notifying the European Commission of relevant agreements and for seeking approval for them. In a significant change, the new Regulation will assume that any agreements which meet the appropriate criteria are legal, and companies will not have to seek prior approval.

The Regulation will also introduce 'direct application' of EU competition law, thus allowing Member States' competition authorities and courts to apply the rules. In another speech, this time made in New York in October 2003 (see: Mario Monti: EU competition policy after May 2004), the Competition Commissioner noted that 'the abolition of the notification system ... will oblige the Commission to adopt a more proactive stance in antitrust enforcement. Indeed, the Commission will have to rely more on complaints and own initiative investigations.' He went on to elaborate on the creation of the European Competition Network (ECN), intended to ensure greater cooperation and coordination between the European Commission and national competition authorities.

In a change of emphasis, the intention is that a case should be dealt with by the most appropriate body in the Network. Whilst that will usually be the competition authority of the Member State most affected by a case, the Commission envisages the authorities of two or three Member States cooperating on cases which impact significantly on more than one country. However, cases concerning a larger number of Member States are likely to be dealt with by the Commission itself. The Commission is also likely to be involved in cases of particular interest, such as those which might set a precedent for policy on the Single Market.

The significance of an individual case will now be looked at from more of an economic than a political angle, reflecting what the Commission terms 'current economic thinking.' Whilst a company's market power will be a key consideration in the assessment of the competitive impact of a proposed agreement, the Commission has made it clear that the new Regulation will not apply to the 'the vast majority of small- and medium-sized enterprises, [which] are able to act within what we call 'safe harbours'. They do not need to worry about the compatibility of their agreements with EU competition law.' Vertical distribution agreements between companies with a market share of less than 30% will, in most cases, not fall within the scope of the Regulation. A similar line will be taken with horizontal cooperation agreements, with the focus being 'on cases where companies have market power and can therefore harm competition.'

In addition to the two new Regulations, the reform of the Union's competition policy includes a reorganisation of the Competition DG, intended to improve sector-specific knowledge. A new post of Chief Competition Economist has been created, to which Professor Lars-Hendrik Röller was nominated in July 2003. His role will be to offer an independent economic assessment and to provide guidance in relation to antitrust, merger and state aid cases. The DG will also benefit from a newly-created system of peer review panels, aimed at reinforcing internal scrutiny. Perhaps most significantly, the Commission's Merger Task Force (MTF) has effectively been disbanded, with its merger control responsibilities divided between four sector-specific directorates covering: information, communication and multimedia; services; industry and energy; consumer goods (see Freshfields Bruckhaus Deringer: The reorganisation of DG Competition).

Further information within European Sources Online

European Sources Online: In Focus:

30.04.03: The modernisation of competition rules, April 2003

European Sources Online: Topic Guide:

The Competition Policy of the European Union October 2002

European Sources Online: Financial Times:

01.05.03: Monti promises better antitrust system
28.11.03: Commission to get more control over mergers
29.12.03: EU check merger rules in antitrust shake-up

European Sources Online: European Voice:

20.11.03: Monti overhaul of merger regime may not come up smelling of roses
11.12.03: New rules 'criminalize' lawful mergers

Further information can be seen in these external links:
(long-term access cannot be guaranteed)

EU Institutions

European Commission

Council Regulation 139/2004 of 20 January 2004 on the control of concentrations between undertakings (the EC Merger Regulation)
Council Regulation (EC) No 1/2003 of 16 December 2002 on the implementation of the rules on competition laid down in Articles 81 and 82 of the Treaty

DG Press and Communication

Press releases
  20.01.04: EU gives itself new merger control rules for 21st century [IP/04/70]
  09.02.04: Commission calls for abolition of unjustified restrictions of competition in professional services [IP/04/185]
Speeches
  12.06.03: Mario Monti: A time for change? - Maritime competition policy at the crossroads [SPEECH/03/294]
  08.07.03: Mario Monti: The Competition Policy Reforms in 2002 and 2003 [SPEECH/03/354]
  24.10.03: Mario Monti: EU competition policy after May 2004 [SPEECH/03/489]
Memos
  20.01.04: New Merger Regulation frequently asked questions [MEMO/04/9]

DG Competition

Homepage
Competition Policy Newsletter
2003 - Number 1 (includes 'Regulation 1/2003: a modernised application of EC competition rules' and 'Reform of the EU Merger Control System - a comprehensive package of proposals')

Delegation of the European Commission in Japan

Homepage
20.11.03: Mario Monti: The New Shape of European Competition Policy

European Parliament

Homepage
Report on the proposal for a Council regulation on the control of concentrations between undertakings: 'The EC Merger Regulation' (COM(2002)711 Rapporteur: Benedetto Della Vedova)

Law firms

Clifford Chance

Homepage
The New EC Merger Regulation: What has changed?
A big bang for a big boom? Challenges for 'EU 25'
EU merger control: application and recent developments
EC merger control
Modernisation: A Revolution in EU Competition Policy
EC merger reform. From one-stop shop to all over the shop?

Freshfields Bruckhaus Deringer

Homepage
EU merger regulation: calm after the storm?
The reorganisation of DG Competition
Radical reform of EU competition law enforcement

Eric Davies
Researcher
Compiled: 23 February 2004

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