For the ladies

Date: 01/10/1998

For an organisation which is supposed to represent modern consumers, the European Brands Association appeared behind the times in a recent report on the Commission's single market action plan.

“The group will try to see why a French housewife can buy a toothbrush with a free decorated travel case but the German housewife has to make do with a plain one,” it said. While female spouses may do the shopping in some households, critics say the lobbying group would be wise to choose less sexist language.