Framing and lobbying success: Why it pays to work as a team

Communication and ‘framing’ strategies are part of the toolkit used by lobbyists to influence policy making. But do such strategies have a real impact on policy outcomes? Drawing on new research* from five European countries, Wiebke Marie Junk and Anne Rasmussen show that framing strategies only work as part of a team effort, but they can have a substantial effect on the lobbying success of individual lobbyists.

* Framing by the Flock: Collective Issue Definition and Advocacy Success