How Leave outgunned Remain: the battle of the ‘five Ms’

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Series Details June 2016
Publication Date 25/06/2016
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Remain suffered from unconvincing messengers, too narrow a message, difficulties over migration, a savage media and a ruthless Leave campaign machine.

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Related Links
ESO: In Focus: Brexit - The United Kingdom and the European Union
ESO Background Information: Why Britain voted to leave (if it does ...)
Blog: UK in a Changing Europe, 07.07.16: Why facts mattered in the campaign

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