How to Save Energy in a Smarter way

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Publication Date November 2022
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Following Russia’s February 2022 assault on Ukraine, Europe rushed to replace natural gas from its largest gas supplier, Gazprom. Russia weaponised Europe’s gas dependence, cutting exports to the EU and enjoying the windfall profits that came from high global gas prices. The only durable solution for European energy security was to reduce Russian fossil fuel imports, and fossil fuel dependence more broadly. Consumers needed more than pleas to save energy: governments needed to provide a mix of prompts, advice and rewards.

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