| Author (Person) | Franz, Gerhard |
|---|---|
| Series Title | Commercial Communications |
| Series Details | No.22, April 2000, p9-13 |
| Publication Date | April 2000 |
| EC | C1-AA-00-022-EN-C |
| Content Type | Journal | Series | Blog, Overview |
|
Integrated communication is the key to successful branding. Brand values have to be communicated to the consumer on every available channel to make sure that the brand holds a strong position in the heart and mind of the consumer. |
|
| Subject Categories | Business and Industry |
| Countries / Regions | Europe |
