Internal Market Commissioner Mario Monti’s proposals to boost cross-border sales promotion and marketing in the Union…

Date: 05/03/1998

...won the support of the full Commission this week. The key element of the plan is a proposal to establish a 'transparent' system under which member state experts check that rules governing commercial communications are 'proportional' to their objectives and do not unduly hinder business marketing strategies. The current system, which leaves the decision on whether or not to take legal action against member states to the Commission, has been fiercely criticised.