| Author (Corporate) | United Kingdom: House of Commons: Welsh Affairs Committee |
|---|---|
| Publisher | The Stationery Office (TSO) |
| Series Title | Second Report |
| Series Details | (2013-14) HC337 |
| Publication Date | 22/10/2014 |
| Content Type | Policy-making, Report |
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The Welsh Affairs Committee of the House of Commons published a report on International representation and promotion of Wales by UK bodies on 22 October 2014. The Committee calls on VisitBritain and Visit Wales to jointly develop, by February 2015, a coherent strategy for promoting Wales as a first choice destination for international visitors to the UK. VisitBritain should set clear, measurable targets for encouraging international tourists to visit different regions of the UK. Developments in global communication and the increasing popularity and accessibility of new global destinations have made it easier to attract businesses and tourists to and from new emerging markets. As a small nation of three million people on the western edge of Europe, Wales faces particularly keen competition to attract skilled workers, tourists and inward investors from within the UK, and from Europe and further afield. Wales remains one of the poorer parts of both the UK and the EU and the revenue brought through trade, by overseas tourists and from inward investors is vital. Wales' potential The inquiry examined the role of the UK Government and its associated bodies in promoting Wales abroad, with a particular emphasis on tourism, inward investment and trade, and culture and language. The Committee believes that UKTI (UK Trade & Investment) has a crucial role in helping address geographical wealth inequalities and notes the efforts of German Trade and Investment to reduce disparities within the German state. UKTI should be mandated to perform a similar function. The Committee repeats its call for the establishment of a dedicated trade promotion agency, either sitting within the Welsh Government or as a private sector vehicle working in collaboration with the Welsh Government, to drive inward investment projects into Wales. |
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| Source Link | http://www.publications.parliament.uk/pa/cm201415/cmselect/cmwelaf/337/33702.htm |
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| Countries / Regions | Wales |
