| Author (Person) | Simonian, Haig |
|---|---|
| Series Title | Financial Times |
| Series Details | 26.8.04 |
| Publication Date | 26/08/2004 |
| Content Type | News |
|
When the tiny European principality of Liechtenstein needed a new image, it decided to draw on corporate rebranding techniques. |
|
| Countries / Regions | Liechtenstein |