Norway and UK lead web advert league

Internet users in Norway and the UK are the most valuable to advertisers in Europe, worth more than three times as much as those in France and Italy, according to a report released on 2 June 2008. A survey by the Interactive Advertising Bureau Europe and PricewaterhouseCoopers found that an average of €133 (£104, $207) was spent on advertising for each web user in Norway, the highest in Europe, followed by €121 in the UK and €110 in Denmark. That compares to a European average of €81 per person online and a US average of €92.

Website: Interactive Advertising Bureau Europe http://www.iabeurope.ws/

IABE: Press Release, 20.5.08: Online advertising in Europe grows 38% in one year http://www.iabeurope.ws/documents/IAB_AdEx_Provisional_Results_Germany.pdf

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