[Opinion]: The remain camp needs to change tack to win the EU referendum

The remain camp’s strategy for winning the EU referendum is like a one-legged stool. It relies too much on a single argument – scaring undecided voters about the economy – when others are necessary too.

The Remain camp should also stress Brexit’s geopolitical as well as economic risks - and provide some positive arguments to energise its core base.

• Primary Source

ESO: In Focus: Brexit - The United Kingdom and the European Union http://www.europeansources.info/record/brexit-the-united-kingdom-and-the-european-union/

ESO: Background information: EU referendum: do campaigns actually change voters’ minds? http://www.europeansources.info/record/eu-referendum-do-campaigns-actually-change-voters-minds/

ESO: Background information: Electoral Commission designates ‘Vote Leave Ltd’ and ‘The In Campaign Ltd’ as lead campaigners at EU Referendum http://www.europeansources.info/record/electoral-commission-designates-vote-leave-ltd-and-the-in-campaign-ltd-as-lead-campaigners-at-eu-referendum/

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