Positive country images, trust and public support for European integration

Abstract: This paper contributes to the scholarship on public support for European integration by arguing that member-states' positive images influence individuals' support decisions. An attribute of this positive image is trust, which individuals utilize given the complexity of the integration process, the salient impact it has on their lives and the low levels of information individuals possess. The use of a member-state's image is therefore a short-cut to evaluate integration's impact on individuals. As the development of integration is strongly influenced by the relatively more economically powerful member-state, trust in Germany increases the level of support, more so than trusting the remaining members.

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