Press Release: Campaign to attract European tourists

First Minister of Scotland, Jack McConnell, on 18 February 2004, launched VisitScotland's new European tourism campaign during a visit to Paris. VisitScotland is Scotland's national tourism board. The new pan-European campaign was born out of consumer research in key European markets ( France, Germany and Spain) which showed that tourists were looking for a taste of a 'different life' and were keen to get to know Scotland through its people.

• Primary Source

Website: Scottish Tourist Board: Visit Scotland http://www.visitscotland.com/

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