Press Release: Climate Change: EU and MTV enlist international artists to mobilize youth audiences in run-up to Copenhagen climate conference

On 15 July, 2009, the European Commission and MTV Networks International launched the 'Play to Stop – Europe for Climate' campaign. The campaign will run for six months, and is aimed at raising awareness among young people about the dangers of climate change whilst mobilising them in the run-up to the Climate Conference in Copenhagen this December. 'Play to Stop' targets 11 EU Member States and involves TV spots, a Moby concert in Stockholm, two concerts featuring other artists in Budapest and Copenhagen, webcasts and games, and editorial content about the battle against climate change. The Copenhagen Climate conference which will agree a follow-up to the Kyoto Protocol opens on 7 December.