Press Release: Commission launches ‘Farmland’: The fun way for kids to learn about animal welfare

In an effort to raise awareness among children about the importance of treating farmed animals in a respectful and humane way, the European Commission launched 'Farmland', the European children's website on animal welfare. 'Farmland' is an interactive and informative online computer game targeting children aged between 9 and 12, which also aims to help tomorrow's consumers be in a position to make informed choices about the food they will be buying. The Commission is also developing an online teacher's toolbox containing exercises that can be used in class to help children better understand the issue of animal welfare. Some Member States have already expressed interest in the project.