Press Release: Electronic Stability Control to reduce car accidents by 20%

Every year more than 40,000 people die and over one million are injured in road crashes in the EU. Loss of control (e.g. skidding) has been identified as the main cause of traffic accidents involving serious injury or death. As a result Electronic Stability Control (ESC) is becoming the most promising eSafety technology on the market. ESC is an important active safety device, which can help Europe meet its goal of halving road fatalities by 2010 as set out by the EU in 2001. A Europe-wide ‘Choose ESC!’ campaign will be launched at the Bridgestone European Testing ground near Rome on 8 May 2007.