Press Release: European companies turn to eco-innovation to tackle rising input costs and scarcity of materials

The competitiveness of European businesses is increasingly vulnerable to growing materials scarcity which causes price volatility. A Eurobarometer survey published and presented at the 10th European Forum on Eco-innovation in Birmingham, UK, shows that 75% of European businesses have experienced an increase in material costs in the past five years, while 90% expect price increases in the future. To tackle this challenge, small and medium-sized businesses are looking to eco-innovation as their answer. However, many businesses are still not fully aware of the potential effects of natural resource scarcity on their future operations.