Press Release: Food: Commission adopts landmark list of permitted health claims

Health claims on food labelling and in advertising, for example on the role of calcium and bone health or vitamin C and the immune system, have become vital marketing tools to attract consumers' attention. Therefore EU consumers expect accurate information on products they buy, in particular on the health claims the products may put forward.

On 16 May 2012, a list of 222 health claims has been approved by the Commission. This list is based on sound scientific advice, will be used throughout the EU and will also help to remove misleading claims from the market before the end of the year.

European Commission: Memo/12/346: Questions and Answers on the list of permitted Health Claims on food products http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/12/346&format=HTML&aged=0&language=EN&guiLanguage=en

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