Press Release: Promotion of EU agricultural products outside the EU

On 28 September 2004 the European Commission has approved measures to provide information on, and to promote, agricultural products outside the EU. Member States have submitted 10 promotion and information programmes to the Commission to be examined. The 8 programmes that have been accepted are targeted at the USA, Canada, Japan, Russia, China, Australia, Norway, Switzerland, Bulgaria and Romania. The products covered are wine, fruit and vegetables, olive oil, potatoes and Mediterranean products. The estimated expenditure for the EU is € 5 million (50% of the budget of the programmes).