Press Release: World No Tobacco Day: Commission launches new anti-smoking TV campaign, HELP 2.0

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Series Details IP/09/848 (28.05.09)
Publication Date 28/05/2009
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To mark the World No Tobacco Day, the Commission launched the second phase of its ‘HELP for a life without tobacco’ campaign. On 31 May, three new TV spots will be shown on over 100 TV channels across Europe for one month and repeated during the month of September. The TV spots, developed with young people, use humour to deliver three serious messages: don’t start smoking, how to quit smoking and dangers of second hand smoke. The Commission supports the view that pictures speak louder than words, especially in tobacco control. As a result, in 2005, the Commission created a picture library of 42 graphic images to accompany the mandatory health warnings on tobacco packs. The Commission plans to renew the current health warnings in 2010.

Source Link Link to Main Source http://europa.eu/rapid/pressReleasesAction.do?reference=IP/09/848&format=HTML&aged=0&language=EN&guiLanguage=en
Related Links
European Commission: MEMO/09/253: Questions and answers on tobacco health warnings http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/09/253&format=HTML&aged=0&language=EN&guiLanguage=en
European Commision: MEMO/09/252: Questions and answers on the HELP 2.0 campaign http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/09/252&format=HTML&aged=0&language=EN&guiLanguage=en

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