Article discusses the findings of the Benenden National Health Report 2016. The report examines how effectively - or not - public health messages around healthy diets and lifestyles are reaching United Kingdom consumers and, in turn, how well those messages are understood and interpreted. It also takes a look at some topical questions around NHS responsibilities and funding.
The results prove that while messages around healthy diet and lifestyles are getting through – particularly to younger consumers – there’s still a lot of work to be done.
One finding highlighted was that young British men and women were skipping meals in favour of binge-drinking. 43% of British men and 35% of British women aged between 18-24 admitted to skipping meals in favour of binge drinking - called 'Drunkorexia'.
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