Research*EU Magazine | Number 61 (April 2017)

Author (Corporate)	European Commission: CORDIS
Publisher	Publications Office of the European Union
Series Title	Research*EU Magazines
Series Details	Number 61
Publication Date	April 2017
ISSN	1977-4028
EC	ZZ-AC-17-003-EN-N
Content Type	Magazine \| Newsletter \| Brochure
	Killer Apps in advertising: what's coming next? Summary: This issue focuses on the EU boost for digital advertising startups. Looking at the shortlist of projects covered, the companies that will manage to stand out will clearly be those able to find the right balance between respect for privacy, non-intrusiveness, automation, personalised content and contextualised adverts. This certainly seems worthwhile: by 2020, analysts expect global digital advertising spending to reach EUR 264 billion. This special feature is followed by other highlights across nine thematic branches of EU-funded research: health, society, energy, environment, aquatic resources, industry, information and communication technologies, security and fundamental research. The magazine closes with a list of upcoming events hosted by or involving EU-funded research projects. Contents: Special Feature: Killer apps in adversiting: what's coming next? Health A bioactive, bioresorbable scaffold to regenerate arteries Project findings could lead to new gene-based cancer treatments Hypoxia and epigenetic modifications Understanding immune system processes offers hope of HIV cure Handheld scanner to detect disease Digital Economy A simulation and prediction tool for paediatric clinicians A heterarchical management approach to smarter energy grids A new paradigm in multi-physics simulations Mastering the power of social media for better emergency response Multi-sensor system protects health and the environment Revealing the future for concealed technology Protecting core utilities and services through targeted surveillance Sensor-based analytics to grow physical retail business Quantum computing breakthrough described as ‘the Holy Grail of science’ Tired of watching videos? Say hello to the video that watches you The ultimate companion app for enhanced movie or series watching experience Society Understanding the marketisation of Europe Impact of new legislation for animal protection in research Understanding the economics of cognitive frictions Are disabled football fans still an afterthought in the Premier League? Climate Change and Environment Novel modelling tools to tackle the challenges of promoting sustainable lifestyles in Europe How tropical forests can store more carbon In-situ cleanup of oil-contaminated soil Bacteria and soil erosion Biodiversity at changing altitudes New sorting techniques hold promise for metal recyclers Fluorescence spectroscopy lights the way to better aquaculture An all-round solution to better face water contamination events Industrial Technologies Less precious, more efficient hydrogen fuel cells Exploring particles and the manufacturing process for increased access to high-value products New insights into solidification cracking during steel welding process Transport and Mobility Sustainable biofuel from algae Hydrogen refuelling under three minutes Self-healing polymers for aircraft composites Food and Natural Resources High-tech video surveillance to combat petty crime Gene expression during development: timing matters Safer fish products for consumers Security New approaches to combating illegal graffiti Fundamental Research New chemical synthesis methods Energy Possible new antiferroelectric compounds for energy storage
Source Link	Primary Source http://bookshop.europa.eu/uri?target=EUB:NOTICE:ZZ-AC-17-003-EN-N Alternative Source Alternative sources https://cordis.europa.eu/article/id/400800-killer-apps-in-advertising-what-s-coming-next
Subject Categories	Culture, Education and Research
International Organisations	European Union [EU]

Killer Apps in advertising: what's coming next?

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