|Author (Person)||Di Gaetano, Luigi|
|Publisher||Taylor & Francis|
|Series Title||European Competition Journal|
|Series Details||Volume 15, Number 1, Pages 97-106|
|Publication Date||January 2019|
|Content Type||Journal Article|
In 2017, the Italian Competition Authority opened a cartel investigation regarding the auction of international television sport rights. In particular, prior to several auctions, bidders have agreed to sublicense the audio-visual football rights in a reciprocal way.
Without any reference and evaluation on the specific case, this paper aims at showing that a sublicense agreements can modify the outcome of an auction, even in a first price sealed bid version. This is because the sublicense agreement can be used to indirectly implement a “bid submission mechanism” [RC Marshall and LM Marx, ‘Bidder Collusion’  133(1) JET 374]. This result strongly supports the idea that such an agreement should be considered as restriction by object under European antitrust law.
|Subject Categories||Internal Markets|
|Subject Tags||Competition Law | Policy|
|Keywords||Antitrust | Cartels | Dominant Position | Market Abuse