‘The alternatives are worse’ – the message that unites EU referendum campaigners

Naturally the EU referendum campaigns differ greatly in how they target voters. However, the campaign leaflets all seem to be claiming that the “alternatives are worse”. Daniel Belling shows this with a sample analysis consisting of leaflets produced by eight campaigns supporting remain and leave, as well as the disputed leaflet by the UK Government.

• Primary Source

ESO: In Focus: Brexit - The United Kingdom and the European Union http://www.europeansources.info/record/brexit-the-united-kingdom-and-the-european-union/

ESO: Background information: EU referendum: £9m taxpayer-funded publicity blitz pushes case to remain http://www.europeansources.info/record/eu-referendum-9m-taxpayer-funded-publicity-blitz-pushes-case-to-remain/

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